A muscular man wearing sunglasses, a dark baseball cap, a black t-shirt with a skull emblem and the words 'Still F*cking Dangerous,' camo pants, and a watch, is holding a black bag and walking in an urban setting.

IF YOU’RE STILL DANGEROUS… WELCOME HOME.

For every soul who’s had to rebuild in silence. If you’re still breathing, you still have life in you so tighten up your boot straps and let’s move!

JOIN THE MOVEMENT
SHOP THE GEAR

No cost to join. No ego. No bullshit. Just a tribe.

Who is SFD for?

This isn’t just for veterans. Veteran founded? Absolutely.
Forged in the fire of discipline, backbone, and a brotherhood that doesn’t flinch when life hits hard? Damn right.

But this movement… This movement belongs to anyone with a heart that still beats with a little danger.

You don’t need a uniform. You don’t need a rank. You don’t need to have your life tied together with a pretty little bow. You just need the courage to refuse to stay down—no matter what tried to bury you.

This is for every man and woman life tried to break… and somehow, you still stood back up. It’s about becoming the best version of yourself.

It’s For:

  • The veteran learning how to breathe again in a world that doesn’t speak his language.

  • The single mom holding the world together with tired hands and a pure soul.

  • The dad trying to become the man his kids can proudly look up to.

  • The woman rebuilding her confidence after life shattered it without an apology.

  • The quiet fighters—the ones who smile in public, but fall apart behind a closed door.

  • The ones carrying scars that nobody sees, fighting battles nobody knows.

Four people standing outdoors in front of mountains during sunset, wearing casual clothing with some displaying a logo, looking serious and focused. SFD Still F'cking Dangerous

And here’s the truth: we don’t whisper—we say it loud:

We’re here to hold each other to a higher standard. Not with judgment, not with shame, not with some fake motivational sunshine… but with real accountability, love, and real brotherhood/sisterhood.

We’re here to push each other to rise. To be the best version of ourselves—even when we’re tired, even when we’re broken, even when we’ve screwed up and lost ourselves along the way. We don’t abandon the struggling. We stand watch during the weak moments. We show up when life gets messy, dark, or hopeless. We carry each other forward when someone’s legs shake. We remind each other who the hell we are and who the f’ck we’re still capable of becoming.

If you’re here… you’re meant to be here. If you’re still breathing, you’re not done. If your heart still beats, YOU’RE STILL F’CKING DANGEROUS…

OUR MISSION

The mission of Still Fucking Dangerous is simple and relentless:

To help every man and woman — no matter their walk of life — become the best version of themselves. Strong, Resilient, and Dangerous.

We are here to face the demons, not hide from them.
To build a tribe strong enough to carry each other when the weight gets heavy.
To uplift, to sharpen, to encourage, to challenge, to tell the truth even when it stings.
To hold each other to a higher standard — not from judgment, but from loyalty, love, respect and accountability.

This movement is bigger than any one founder. Bigger than a book. Bigger than any single story.

It is a living, breathing, brotherhood and sisterhood built on real strength, real scars, real grit, and real fire.

We welcome the fighters.

  • Who’ve been tested — and the ones about to be tested again.

  • Who are rebuilding.

  • That refuse to stay down.

  • That still have a spark inside, even if it’s small.

A circular badge with a skull and crossbones, guns crossed below it, and the text 'Still F***ing Dangerous' around and within the circle. SFD Still F'cking Dangerous

SFD: The Movement

Still F’cking Dangerous isn’t just a slogan.

It’s a pulse. A reminder. A whisper in your chest on the days you feel worn thin, and a roar in your bones on the days you rise swinging. This movement was built for men and women who’ve been knocked around by life but refuse to stay down. The ones with scars they don’t brag about. The ones who carry more weight than anyone sees. The ones rebuilding — careers, families, confidence, purpose — one stubborn step at a time.

Our founding members are men and women that come from every corner of the warrior life: retired military, law enforcement, veterans, civilians, and a strong Marine Corps presence that keeps the fire burning hot. Each one has fought their own demons — addiction, divorce, loss, trauma, betrayal, failure, silence, transitions, combat, and the everyday battles of civilian life.

We’re not here to play pretend inspiration. We’re here for the truth: Strength isn’t about never breaking. Strength is about getting back up when the world expected you to quit.

SFD is a community stitched together by grit, humor, and that old-school fire our grandparents carried — the kind that doesn’t fade just because life gets loud. It’s for the veterans, the parents, the workers, the dreamers, the ones clawing their way back from rock bottom. It’s for anyone who needs a brotherhood — or sisterhood — that doesn’t judge, doesn’t flinch, and doesn’t quit.

We celebrate the fighters. The rebuilders. The ones who show up for themselves even when it hurts.

If you’re still breathing… you’re Still F’cking Dangerous. Welcome home.

The Dangerous Collection

  • The Gear

    This isn’t fashion — it’s a reminder. Every hoodie, tee, and mug carries the mark of grit, resilience, and the fire that never dies. Built for the ones who’ve been through hell, stood back up, and still have that look in their eye. Wear it loud. Drink it proud. Stay dangerous.

    Four people wearing black T-shirts with a skull and crossed knives logo and the words 'Still F*cking Dangerous'; two women and two men standing outdoors.
  • The Book

    One man’s story of collapse, survival, and the quiet war to rebuild. Raw, unfiltered, and brutally honest — this is a battle cry for anyone who’s ever lost everything and refused to stay down. It’s not just a story. It’s a reminder that you’re still dangerous.

    A black book titled "Still F*cking Dangerous" by J.S. Williams stands on a table surrounded by other books, in a bookstore setting with blurred shelves in the background.
  • The Movement

    This is more than a brand — it’s a brotherhood. A call to every man and woman who refuses to go soft. It’s about standing tall when life hits hard, finding your people, and remembering that your scars don’t make you broken — they make you dangerous.

    Group of people in streetwear with merchandise and signs displaying a skull logo with the text 'Still F*cking Dangerous'.
  • ’TWAS THE NIGHT BEFORE CHRISTMAS: BARRACKS EDITION

    Forget sugarplums — this one smells like bleach, and instant ramen. A Marine’s spin on the classic tale, told from the barracks where chaos, camaraderie, and dark humor never sleep.

    Packed with gritty, laugh-out-loud illustrations that hit every Marine right in the nostalgia, this coloring book is the perfect gift for every devil dog who was ever stuck at the barracks on Christmas Eve.

    Cover art for "'Twas the Night Before Christmas: Barracks Edition," featuring three soldiers in camouflage uniforms and Santa hats standing in front of a building with holiday lights.
  • SFD CHRISTMAS LIMITED EDITION: LIMITED AVAILBILITY

    Ugly sweaters — this is Christmas for the ones who’ve earned their scars. The SFD Christmas Limited Edition shirts and hoodies bring the grit, humor, and heart of the holidays. Each piece reminds you that brotherhood doesn’t take a day off — not even on Christmas.

    Whether you’re posted up by a fire or a burn barrel — wear it proud. Because even when the world goes soft… you’re still f’cking dangerous.

    A man with short dark hair and a beard wearing a green T-shirt with a graphic design featuring a skull wearing a Santa hat, crossed candy canes, and text that reads 'Still F'ing Festive,' 'Still Dangerous Even in December.'
  • 9 BOOK STILL DANGEROUS SERIES (COMING SOON)

    Forget the self-help fluff, these are books for the men and women who’ve been through the fire and came out meaner, wiser, and hungry to rise again.

    The SFD book series cuts deeper than motivation: each volume blends raw honesty, dark humor, and the brutal truth of rebuilding your life when no one is coming to save you. Remember… You’re Still F’cking Dangerous!

A sign with the words "DON'T GIVE UP THE SHIP" in large pink letters, hanging on a brick wall in a restaurant or bar. SFD Still F'cking Dangerous